Coface launches an innovative offering for SMEs: EasyLiner, a simple on-line solution to protect against unpaid invoices
Recognising that a quarter of bankruptcies are linked to unpaid invoices, Coface is introducing an innovative solution targeted at SMEs, key drivers of economic growth worldwide.
Particularly vulnerable to the consequences of unpaid invoices, small and medium-sized enterprises (SMEs) are also the least protected, as a report from the French General Inspectorate of Finance on inter-company credit (*) shows.
So Coface has developed a tailored SME offering with two aims in mind: protection and accessibility. EasyLiner provides quality cover adapted to the needs of SMEs, as well as an easy subscription process, leaving businessmen free to concentrate on their core business.
For a fixed price payable in instalments, EasyLiner is a simple turnkey policy, including:
- monitoring that gives SMEs information on the quality of their customers in order to limit the risk of unpaid invoices,
- collection of unpaid invoices and rapid indemnification in case of a claim.
Coface has also developed a completely new way of subscribing to credit insurance policies on-line. Eligible SMEs will be able to configure online the insurance protection that is most suited to their profile. In just a few minutes, businesses can put in place protection against unpaid invoices, and if they wish, speak to an advisor from the integrated hotline.
Launched in Spain and the UK, EasyLiner will be rolled out progressively in the 66 countries where Coface is present, including France during the fourth quarter, with solutions configured to take into account local market specificities, particularly with regards to payment due periods.
"SMEs need to be able to concentrate on running and growing their business, in a climate of trust. They need solid insurers who bring them stability by protecting them against unpaid invoices. WithEasyLiner, Coface’s objective is to provide protection against unpaid invoices to SMEs everywhere in the world – there is currently no country in the world where this type of solution is currently available", says Patrice Luscan, Group Marketing and Strategy Director.
Innovation has been at the heart of the Group’s strategy since 2011. Coface concretised its efforts at the end of 2012 with the launch of TopLiner, which has been well-received by the market. Several product launches are scheduled this year. The group’s policy of innovation is based on an intense rhythm of new product and services introductions as well as constant improvements to its existing offerings in the coming years.
(*) Report no. 2012-M-070-04